SD Gets New Logo, Look

Growth Demanded a Professional Upgrade

Structured Dynamics today updated its image with a new logo and new color schemes on its Web pages and collateral. Other upgrades to various SD product logos and other adjustments are also being made.

Fred Giasson and I formed the company rapidly back in November 2008. We had other fish to fry, namely starting work with customers coming out of the gate, and (literally) grabbed a toss-off logo that had been laying in the drawer to start the company. That worked well in the early days, but we increasingly felt our image looked tired and distinctly “non-dynamic.”

So we commissioned a competition a few weeks back and left the next steps to the professionals. The winning design is shown above. We had many good options to choose from, and we will be working with some of the other finalist designers for some of our other product designs. The first in that series is the Citizen Dan logo.

So, with growth and presence it feels good to now have a professional look as well. We’re proud that we continue to be able to fully self-fund the company and look to walk arm-in-arm with this logo for quite some time to come!