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Date:   September 19, 2005

Author’s Note: I am pleased to offer this comprehensive guide prepared from my “Preparing to Blog” series covering the first four months of learning in creating this AI3 blog site.

The citation for this effort is:

Michael K. Bergman, “Comprehensive Guide to a Professional Blog Site:  A WordPress Example,” A Guide Book from the AI3 Blog Site, September 2005, 80 pp.

Download PDF file Click here to obtain a copy of this free guide (80 pp, 1016 K)

Gone beyond Blogger? Want to really be aggressive in functionality and scope of content for your personal, professional or corporate blog? If so, this Comprehensive Guide to a Professsional Blog Site may be useful to you.

This Guide is the result of 350 hrs of learning and experimentation to test the boundaries of blog functionality, scope and capabilities. I myself began this process as a total newbie about six months ago — which likely shows in gaps and naïveté — but I have been aggressive in documenting as I have gone. The learning from my professional blog journey, still ongoing, is reflected in these pages.

This Guide addresses about 100 individual “how to” blogging topics and lessons, all geared to the content-focused and not occasional blogger. More than 140 citations from more than 80 experts provide additional guidance.  The Guide itself occupies 80 pages. It is all free with no sign up required.

But there is hopefully more than one pony under the pile for those needing to join the “1% club” of purposeful, content-oriented, professional bloggers. In this Guide you will find discussion of these useful topics:

  • How to choose blogging software and add-on tools
  • Taking control of the blogging process by hosting your own site
  • Getting your blog to display and perform right
  • Effective techniques for converting existing documents to your blog site HTML
  • Being efficient in posting, organizing and work-flowing to allow your diarist activities to flow naturally and productively
  • Keeping the blog site pump primed with fresh and relevant content.

I created this Guide as a discipline in learning how to be a diarist or journalist, akin to the heyday era of “persons of letters” prior to the telegraph. In part, I undertook this discipline to rekindle those daily journal skills of the past. But, for the most part, I undertook the effort because I believe a fundamentally new means and mechanism for adaptive advantage is being created with social computing, of which blogging is a part.

Enjoy! And I welcome your corrections or suggestions for improvements.

Posted by AI3's author, Mike Bergman

Posted on September 19, 2005 at 2:08 pm in Blogs and Blogging, Information Automation | Comments (21)
The URI link reference to this post is: http://www.mkbergman.com/93/prepare-to-blog-summary/
The URI to trackback this post is: http://www.mkbergman.com/93/prepare-to-blog-summary/trackback/
21 Responses to “Comprehensive Guide to a Professional Blog Site”
  1. Marketing Slave » Blog Archive » Bergman Releases Professional Blogging Guide commented on

    [...] Michael Bergman, author of one of the most popular Internet search guides and the original discoverer, researcher and educator on the "deep Web," today released his “Comprehensive Guide to a Professional Blog Site.” [...]

  2. Blizzard Internet Marketing provided a trackback on

    A Comprehensive Guide to a Professional Blog Site

    When you come across such a generous addition to the web community you just have to share. Last night, going through my feeds I came across a press release from Michael Bergman about his Comprehensive Guide to a Professional Blog

  3. Blog Marketing, Blog Promotion for Newbies » Blog Archive » A “Comprehensive Guide to a Professional Blog Site” commented on

    [...] From Michael’s Blog; [...]

  4. Biotope - Blog de Geoffroi Garon provided a trackback on

    Comprehensive Guide to a Professional Blog Site

    Voici un guide [en][pdf] de Michael K. Bergman de AI3 [en] particulià ¨rement efficace pour en apprendre plus sur comment faire un blog professionnel et l’optimiser. Il utilise la plate-forme Wordpress pour son livre. À la bonne heure!
    Via Colu…

  5. Money Making Blogs » Blog Archive » Free Comprehensive Blogging Guide Using WordPress commented on

    [...] You can get this blogging guide at Michael Bergman’s AI3 blog. Looks interesting but I don’t have time to read it in detail yet. For those of you who want to do more with WordPress blogs, this should be useful. [...]

  6. Join the Digirati » Blog Archive » Free 80 Page Guide to running a Professional Blog Site commented on

    [...] AI3 – Adaptive Information::: » Blog Archive » Comprehensive Guide to a Professional Blog Site [...]

  7. A Technology Blog @ Syiok.Com » Blog Archive » Comprehensive guide to becomming you own Pro Blogger eBook commented on

    [...] The free download available at Comprehensive Guide to A Professional Blogging Site does not require any sign in to Bergman’s site and is recommended reading. [...]

  8. georgetee.com » Blog Archive » Earn Money through Blogs - AI3 - Adaptive Information::: ” Blog Archive ” Comprehensive Guide to a Professional Blog Site commented on

    [...] AI3 – Adaptive Information::: ” Blog Archive ” Comprehensive Guide to a Professional Blog Site Mike Bergman’s blog on Adaptive Information, Adaptive Innovation and Adaptive Infrastructure – in short, AI3, or all things documents, data and digits. … Money Making Blogs ” Blog Archive ” Free Comprehensive Blogging Guide Using WordPress commented on September 30th, 2005 … [...]

  9. Adobe Acrabat commented on

    Hello and congratulations! I’m impressed by this blog. I was searching the web and found your entry “Comprehensive Guide to a Professional Blog Site”. I am looking to publish a comprehensive site reviewing many different articles and blogs. Feel free to visit my Adobe Acrabat sit and add anything your want.

  10. OMIS [om informationssökning] » Guide om professionell bloggning commented on

    [...] Guiden finns länkad frà ¥n Bergmans egen blogg, AI3: AI3 – Adaptive Information::: Comprehensive Guide to a Professional Blog Site [...]

  11. georgetee.com » Blog Archive » Earn Money through Blogs - How to earn Money from blogs? visit http://www.georgetee.com commented on

    [...] AI3 – Adaptive Information::: ” Blog Archive ” Comprehensive Guide to a Professional Blog Site Mike Bergman’s blog on Adaptive Information, Adaptive Innovation and Adaptive Infrastructure – in short, AI3, or all things documents, data and digits. … Money Making Blogs ” Blog Archive ” Free Comprehensive Blogging Guide Using WordPress … documents, data and digits. … Money Making Blogs ” Blog Archive ” Free Comprehensive … [...]

  12. temirice » Comprehensive Guide to a Professional Blog Site: A WordPress Example commented on

    [...] Though maybe well known by now, this comprehensive guide by Michael K. Bergman is well worth mentioning. Additional information at the AI3 Blog Site: http://www.mkbergman.com/?p=93 [...]

  13. AI3 - Adaptive Information::: » Blog Archive » A Smooth WordPress 2.0.4 Upgrade commented on

    [...] As early readers of this blog know, I have been recounting my blogging and software experiences in a series of posts, now distributed as the popular Comprehensive Guide to a Professional Blog Site. It would thus only be fair to congratulate the WordPress folks for a very smooth upgrade installation. Until last week, I had been using version 1.5.2. Kevin threw the switch on the WordPress 2.0.4 (http://wordpress.org/development/2006/07/wordpress-204/) upgrade last Friday according to the very able instructions in the Detailed Instructions or How to Upgrade in Five Steps. [...]

  14. AI3 - Adaptive Information::: » Blog Archive » Extending TinyMCE, the WordPress Rich Text Editor commented on

    [...] My most recent post was about the smooth upgrade to WordPress v. 2.0.4 for my blog software and noted my popular Comprehensive Guide to a Professional Blog Site recounting my own experiences setting up, configuring and maintaining my own blog site. A key aspect of that earlier Guide dealt with (what I perceived to be) an oversight in older versions of WordPress that lacked a bundled WYSIWYG editor. For my own site and installation, I had chosen the Xinha editor, and had devoted a number of entries in the Guide to its configuration and use. [...]

  15. Altitude » Tweaking Wordpress’ editor commented on

    [...] While you’re at it, check out his “Comprehensive Guide to a Professional Blog.” I’ll let Mark tout his own book, which, by the way is priced right: it’s free! This Guide is the result of 350 hrs of learning and experimentation to test the boundaries of blog functionality, scope and capabilities. I myself began this process as a total newbie about six months ago – which likely shows in gaps and naïvetà © – but I have been aggressive in documenting as I have gone. The learning from my professional blog journey, still ongoing, is reflected in these pages. [...]

  16. links for 2006-09-13 « Sri’s Blog commented on

    [...] AI3 – Adaptive Information::: » Blog Archive » Comprehensive Guide to a Professional Blog Site Gone beyond Blogger? Want to really be aggressive in functionality and scope of content for your personal, professional or corporate blog? If so, this Comprehensive Guide to a Professsional Blog Site may be useful to you (tags: blogging WordPress guide) [...]

  17. links for 2006-09-13 at SridhaReena commented on

    [...] AI3 – Adaptive Information::: » Blog Archive » Comprehensive Guide to a Professional Blog Site Gone beyond Blogger? Want to really be aggressive in functionality and scope of content for your personal, professional or corporate blog? If so, this Comprehensive Guide to a Professsional Blog Site may be useful to you (tags: blogging WordPress guide) [...]

  18. AI3:::Adaptive Information » Blog Archive » First Post - Decided to Blog commented on

    [...] Author’s Note: I actually decided to commit to a blog on April 27, 2005, and began recording soon thereafter my steps in doing so. Because of work demands and other delays, the actual site was not released until July 18, 2005. To give my ‘Preparing to Blog …’ postings a more contemporaneous feel, I arbitrarily changed posting dates on this series one month forward, which means some aspects of the actual blog were better developed than some of these earlier posts indicate. However, the sequence and the content remain unchanged. A re-factored complete guide will be posted at the conclusion of the ‘Preparing to Blog …’ series, targeted for release about August 18, 2005. mkb Share:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  19. AI3:::Adaptive Information » Blog Archive » Preparing to Blog - First Test Drive commented on

    [...] Author’s Note: I actually decided to commit to a blog on April 27, 2005, and began recording soon thereafter my steps in doing so. Because of work demands and other delays, the actual site was not released until July 18, 2005. To give my ‘Preparing to Blog …’ postings a more contemporaneous feel, I arbitrarily changed posting dates on this series one month forward, which means some aspects of the actual blog were better developed than some of these earlier posts indicate. However, the sequence and the content remain unchanged. A re-factored complete guide will be posted at the conclusion of the ‘Prepare to Blog …’ series, targeted for release about August 18, 2005. mkb Share:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  20. AI3:::Adaptive Information » Blog Archive » Preparing to Blog - WordPress commented on

    [...] Author’s Note: I actually decided to commit to a blog on April 27, 2005, and began recording soon thereafter my steps in doing so. Because of work demands and other delays, the actual site was not released until July 18, 2005. To give my ‘Prepare to Blog …’ postings a more contemporaneous feel, I arbitrarily changed posting dates on this series one month forward, which means some aspects of the actual blog were better developed than some of these earlier posts indicate. However, the sequence and the content remain unchanged. A re-factored complete guide will be posted at the conclusion of the ‘Prepare to Blog …’ series, targeted for release about August 18, 2005. mkb Share:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  21. AI3:::Adaptive Information » Blog Archive » Preparing to Blog - Local Hosting commented on

    [...] Author’s Note: I actually decided to commit to a blog on April 27, 2005, and began recording soon thereafter my steps in doing so. Because of work demands and other delays, the actual site was not released until July 18, 2005. To give my ‘Prepare to Blog …’ postings a more contemporaneous feel, I arbitrarily changed posting dates on this series one month forward, which means some aspects of the actual blog were better developed than some of these earlier posts indicate. However, the sequence and the content remain unchanged. A re-factored complete guide will be posted at the conclusion of the ‘Prepare to Blog …’ series, targeted for release about August 18, 2005. mkb Share:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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